Case Study: The Pole Room grows online fitness and retains members with Mindbody

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The Pole Room, a four-location pole fitness studio in Melbourne, faced the challenge of closing its physical doors due to COVID-19 lockdowns, which halted its classes and eliminated 10% of its revenue from in-studio retail. To survive, owners Andy Eastoe and Jasmine Zapka needed to quickly transition their entire business, including classes and merchandise sales, to a sustainable virtual model using Mindbody's fitness software and virtual wellness platform.

Mindbody's solution enabled The Pole Room to create a fully integrated, branded app. This app allowed members to book virtual classes, purchase equipment, and access on-demand workouts, effectively creating a portable studio. By using Mindbody, The Pole Room retained 50% of its core members, attracted new ones from outside its geographic area, and now runs over 30 online classes weekly, with some virtual classes reaching over 100 attendees.

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Amy Pal

Whip Salon