Case Study: WellBiz Brands achieves data-driven franchising success and scalable multi-brand management with Mindbody

How WellBiz Brands Uses Data for Franchising Success

WellBiz Brands, based in Englewood, Colorado, operates fitness and wellness franchises including Fitness Together and Elements Massage, each with roughly 200 locations. As the company expanded, leadership faced the challenge of managing performance and consistency across individual studios, brands, and the overall portfolio while determining which KPIs mattered most for franchising success.

WellBiz partnered with Mindbody to gain data intelligence and account-managed support—setting up custom views from Mindbody’s data library and pushing standardized updates across locations to ensure accurate reporting. That data-first approach lets WellBiz identify top-performing and underperforming franchisees, drive targeted marketing and coaching, and maintain consistent, high-quality experiences across its growing network.

Wellbiz Brands

Jessica Pratt

Senior Director of Business Systems