Case Study: bodē nyc grows a 250,000‑strong client community with Mindbody

How to Build a Six-Figure Client Base

bodé nyc, founded in Manhattan in 1999 as the city’s first hot yoga studio, grew from a single Midtown location to three studios while overcoming early skepticism about hot yoga. The founders needed to build credibility, scale operations without losing the personal client experience, and later pivot quickly when the COVID-19 pandemic disrupted in-person classes.

They did this by creating a purpose-driven, inclusive wellness brand, expanding class offerings, investing in long-tenured staff expertise, and implementing Mindbody to streamline bookings, memberships, sales and check-in. Within five days of the pandemic, bodé launched live virtual classes, retaining auto-renew members and reaching new global clients—resulting in a loyal, diverse community with over 250,000 active clients in their database.

bodē nyc

Jen Lobo

Co-Founder