Case Study: The Training Lab achieves 50% revenue increase and 73% lift in class reservations with Mindbody (ClassPass)

How the Training Lab Uses ClassPass to Reach New Customers and Increase Utilization

The Training Lab (TTL) is a strength-and-conditioning gym with locations in Midtown Manhattan and Miami that struggled to regain pre-pandemic class attendance. COVID-19 left clients hesitant to commit to long-term memberships amid hybrid work schedules and budget uncertainty, leaving many sessions underfilled.

Partnering with ClassPass gave TTL a flexible, lower-risk booking option that exposed the studio to new customers and helped fill non-peak hours. In the most recent six months TTL reported a 50% revenue increase, a 73% lift in class reservations, 824 unique ClassPass users at the NYC location, $6.8K in incremental new-member campaign revenue in NYC, and a 4.9-star overall rating on ClassPass.

The training lab

Ruben Belliard

Founder