Mindbody
146 Case Studies
Case Study: SW3AT achieves seamless remote management during military deployment with Mindbody
A Mindbody Case Study
How the Owner of SW3AT Balances Entrepreneurship and a Military Career
SW3AT is Jersey City’s first infrared sauna studio, founded in 2018 by Alyza Brevard‑Rodriguez and her wife after spotting the trend on the West Coast. As pioneers in New Jersey, they faced the dual challenge of educating a skeptical market about heat‑therapy benefits and keeping the business running while Alyza deployed on active duty in the Navy.
They addressed this by building a small, leadership‑driven team hired for a shared passion for wellness, delegating day‑to‑day operations to staff and Alyza’s wife, and relying on technology and social media for remote management and customer education. The result: cohesive staff who sustained operations through deployment and pandemic closures, maintained community engagement, and kept the studio stable and functioning from afar.
Open case study document...
SW3AT
Brevard-Rodriguez
SW3AT