Case Study: The Magnolia Parlor achieves safe, stylish, and streamlined salon operations with Mindbody (Booker)

How The Magnolia Parlor Uses Salon Software to Balance Safety and Style

The Magnolia Parlor, founded by stylist and educator Meagan Gallman in Hazlehurst, Mississippi, transformed a cramped single‑operator studio into a 2,500‑square‑foot upscale salon in 2020. Opening coincided with COVID‑19 closures, equipment delays, and safety concerns, leaving Gallman racing to complete renovations, protect staff and clients, and salvage a growing client base.

Gallman replaced her old booking tool with Booker to automate scheduling, customize staff services, and enable policies like an “inconvenience” fee, while clients saved cards on file to minimize contact. The software helped get stylists on the floor quickly, supported a 40‑person soft‑opening waitlist, and—combined with strict sanitation and masking—allowed the salon to open safely and run smoothly while building momentum in its first months.

The Magnolia Parlor

Meagan Gallman

Owner