Case Study: Studio Barre makes classes virtually available to all with Mindbody

How Studio Barre Makes Class Virtually Available to All

Studio Barre, founded by Shannon Higgins in 2012 and grown into a 19-location "famchise," faced a major challenge when the COVID-19 pandemic cut off in-studio classes. Existing streaming via Facebook, Instagram and Zoom didn’t preserve community, support franchisees, or allow Studio Barre to monetize non-members and one-off customers, leaving revenue and access gaps for clients without local studios.

Studio Barre integrated Mindbody’s virtual wellness platform to stream classes directly through the Mindbody app, tapping discoverability to 2.1 million users, enabling single-class purchases, and tracking revenue across franchisees. The result: a supported, brand-consistent virtual offering that broadened access for remote clients, recaptured lost revenue opportunities, and gave franchise owners a best-in-class solution for delivering classes online.

Studio Barre

Shannon Higgins

Owner