Case Study: Salon 124 achieves strategic growth and stronger teams with Mindbody Insights

How Salon 124 Uses Insights for Strategic Business Growth and Team Strengthening

Salon 124 is a six‑location salon group in Grayson, Georgia (founded 1991) that struggled with limited visibility into operations — owners were “flying blind,” spending little time on reports and lacking consistent metrics for onboarding, retention, and staff development. This made it hard to measure stylist performance, track client retention, and manage growth across locations.

They implemented Mindbody Insights as a mobile‑first analytics and engagement platform, using metrics like prebook to monitor retention, drill down by location and employee, and embed KPI tracking into onboarding and career‑pathing. The result: more proactive decision‑making, stronger recognition and retention programs, higher team engagement through targeted contests, and transformed day‑to‑day operations that now drive Salon 124’s growth.

Salon 124

John Palmieri

Director of Business and Leadership Development