Case Study: Rejuv Medical unifies operations and doubles online bookings with Mindbody

How Rejuv Medical Uses MINDBODY to Build Brands

Rejuv Medical, founded in 2008 by Joel Baumgartner, M.D., grew from a single practice into a network of 20 wellness locations and multiple brands, creating a challenge: how to manage different clientele, services and locations across the country. The business originally ran medical and fitness operations separately, which made scaling and consistent brand management difficult as new services and partner locations were added.

Rejuv consolidated operations on MINDBODY—first for fitness in 2014 and then across the whole company—using features like contact logs, SOAP notes, branded mobile apps and templated rollouts to onboard new locations quickly. The platform streamlined operations, improved reporting and marketing, reduced front‑desk workload by about 25%, doubled online reservations, and helped grow revenue from roughly $150K/month to $400–$600K/month.

Rejuv Medical

Garrett Ewers

Chief Integration Officer