Case Study: Power Yoga Canada achieves rapid multi-location growth and centralized client management with Mindbody

How PYC Turned the Unexpected Into Next-Level Growth

Power Yoga Canada (PYC) is a Toronto‑born hot power yoga brand founded in 2009 that has grown into a multi‑location franchise. Faced with the need to scale operations while preserving a community‑first culture—and then rapidly adapting to the disruptions of COVID‑19—PYC needed a way to train reliable affiliate owners and manage a growing, multi‑site client base.

PYC leaned on its PIVOT methodology to certify and align franchisees, adopted Mindbody for a centralized backend and client database, launched on‑demand classes (poweryogaathome.com), and began rebranding as Power Yoga Collective to support global growth. The result: resilient, pandemic‑proof expansion (14–15 locations), stronger digital reach, continued franchise recruitment, and new content initiatives including book deals and podcasts.

Power Yoga Canada

Pauline Caballero

Co-Founder