Case Study: Physique 57 achieves virtual expansion and client growth with Mindbody

How Physique 57 Found a Way to Foster Growth During the Pandemic

Physique 57 is a New York–born boutique barre studio founded in 2005 with nine locations and a loyal client base. When COVID-19 shuttered studios in March 2020, the company—previously offering mainly pre-recorded content—needed to recreate its intimate, in-studio experience online while keeping the familiarity of its existing Mindbody booking system.

Physique 57 joined the Mindbody Virtual Wellness Platform in May 2020 to deliver high-quality live classes through the same client login, deepening provider relationships and preserving its boutique feel. The change re-engaged long‑time and geographically dispersed clients, increased attendance and frequency, created a lasting virtual revenue stream, and strengthened the studio’s community—virtual offerings will remain alongside in-person classes.

Physique 57

Jennifer Maanavi

Co-founder & CEO