Case Study: The Peaceful Peacock achieves a successful reopening and steady new-student growth with Mindbody

How Peaceful Peacock Used Promoted Intro Offers to Re-Open and Reach New Heights

The Peaceful Peacock is a single-location yoga studio in Orlando founded by Katie Donzanti to create an inclusive, accessible community-centered practice. Building a loyal client base was always a challenge; the pandemic made it harder as the studio lost students to relocation, financial strain and safety concerns and needed a way to rebuild sustainably.

Donzanti partnered with Mindbody and used promoted intro offers and dynamic pricing to present the right offers to the right people—what she calls a “set-and-forget” approach that drives consistent revenue, expands awareness beyond existing channels, and provides easy-to-use performance insights. The result: efficient new-student acquisition and steady income without extra marketing spend, positioning the studio to grow into a hybrid in-person/virtual model while keeping its social-justice mission front and center.

The Peaceful Peacock

Katie Donzanti

Founder