Case Study: WundaBar achieves multi-location franchise growth and on-demand expansion with Mindbody

How Passion Perseverance and Ingenuity Set WundaBar Apart in a Crowded Industry

WundaBar is a Pilates/barre brand founded in 2012 in Los Angeles by Amy Jordan, who invented the patented WundaFormer to combine Pilates biomechanics with a fun studio experience. Starting as a single flagship location, the company faced the challenge of standing out in a crowded fitness market while scaling operations, training instructors, franchising the concept, and making classes accessible beyond in‑studio clients.

WundaBar partnered with Mindbody and other experts to outsource administrative work, deploy a robust booking/payments system, build a video training library, and launch an affordable on‑demand platform—freeing the team to focus on coaching and growth. The result: a differentiated, franchiseable brand with nine studios across New York and California, an expanding on‑demand audience, plans for further studio openings and an at‑home machine, and a sustainable model for nationwide expansion.

WundaBar

Amy Jordan

Creator and Chief Executive Officer