Case Study: Swim Smooth eliminates 340-person waitlist and grows attendance 36% with Mindbody

How Online Booking Helps Swim Smooth Get People Back in the Pool

Swim Smooth, a Perth-based swim coaching program and local squad used by British Triathlon and ITU athletes, was overwhelmed by manual processes and a 340-person waitlist for its sessions. Founder Paul Newsome needed a fair, consistent way to manage bookings and capacity for pool workouts—an issue that became critical as reopening and social distancing requirements emerged.

Newsome adopted Mindbody, enabling mobile waitlists, prebooking, capacity controls and contact-tracing communication. The platform eliminated the long waitlist, supported COVID-era reopening, and helped grow annual attendance from 13,200 to over 18,000 (a 36% increase); Newsome also produced a video to help other pool operators implement the same system.

Swim Smooth

Paul Newsome

Founder & Master Instructor