Case Study: BTONE Fitness achieves thousands of local customers and $94K in revenue with Mindbody (via Nift)

How Nift brings new customers to an expanding MINDBODY studio

BTONE Fitness, a six-location studio in Boston founded by Jody Merrill, uses MINDBODY to run its operations but faced a common growth challenge: how to attract neighborhood clients who will become the backbone of new locations. Expanding into new areas meant Merrill needed a reliable, local customer pipeline without diluting BTONE’s brand or spending more of her limited time on marketing.

Merrill solved this by using Nift, the only MINDBODY integration built to acquire new customers, which targets local fitness-minded people by home and work zip code and seamlessly creates MINDBODY profiles for visitors. Nift tracks repeat visits and spending, lets BTONE target specific demographics, and has driven thousands of customers to the studios—nearly 90% return and make repeat purchases—generating over $94k in additional revenue while freeing Merrill to focus on growth.

BTONE Fitness

Jody Merrill

Owner