Case Study: MVP Dance Fit achieves a 250% revenue boost and opens a second packed studio with Mindbody

How MVP Dance Fit Expanded with MINDBODY

MVP Dance Fit, a Kettering, Ohio studio known for its “lift your booty, love your body” swerking classes, outgrew its space as demand surged. Owner Rachel Vickhouse faced packed rooms and lines down the hallway after opening in 2014, and realized the only way to preserve class quality was to add a second location.

Rachel relied on MINDBODY to manage the expansion and promotion—using a customized app, push notifications, emails and social posts, plus tools for tax handling, inventory transfers, class toggles and real-time mobile monitoring. She replicated hiring and training through demo classes and apprenticeships, launched to a packed grand opening, and saw the new studio earn 250% more than the original in its first 12 months.

MVP Dance Fit

Rachel Vickhouse

Owner