Case Study: Modo Yoga achieves organic growth to 70 locations and a unified community with Mindbody

How Modo Yoga Grew Organically

Modo Yoga is a Canada‑based yoga brand that grew organically from five studios to 70 locations by prioritizing community over conventional sales and marketing. The challenge was scaling as a franchise while staying true to its founding values and keeping studios connected and supported—an issue that became urgent when COVID‑19 left each location operating like an island.

Modo addressed this by doubling down on a community‑first model guided by six founding pillars, decentralized studio autonomy with centralized support, weekly HQ check‑ins, and regular Zoom meetings and votes to unify franchise decisions. Programs like an energy‑exchange, donation‑based classes, and proactive real‑time support helped maintain accessibility and charity work; the result is sustained, values‑driven growth, stronger franchise cohesion, and resilience through the pandemic.

Modo Yoga

Jessica Robertson

Co-Founder