Case Study: Stretch U achieves scalable multi-location growth and centralized operations with MINDBODY

How MINDBODY Provides Support and Scalability for Stretch U

Stretch U is a San Diego–based wellness company founded by Jake Horton that pioneered assisted stretching sessions with specialized postural techniques and dozens of positions. What began as a college business plan grew into multiple independent studios, but when Stretch U explored franchising they found they lacked the resources and systems to support multi-location growth.

By adopting MINDBODY software and MINDBODY University resources, Stretch U gained tools for staff tracking, historical data, and strategic planning plus centralized configuration and oversight. Since deploying MINDBODY in 2013 the company has grown to eight established locations with three more opening soon, maintaining consistency across studios and giving the team a “bird’s-eye” view that simplified management and accelerated expansion.

Stretch U

Jake Horton

President