Case Study: Studio Barre boosts client engagement and automates marketing with Mindbody

How Mindbody Helps Studio Barre Automate Marketing

Studio Barre Carmel Valley, one of 18 franchise locations in San Diego, offers a ballet-inspired workout led by owner Melissa Chang, who prioritizes personal connections with every member. The studio faced the challenge of running day-to-day operations—scheduling, online sign-ups, POS, payroll and reporting—while moving beyond generic auto emails to more branded, data-driven outreach that would keep clients coming back.

By adopting MINDBODY’s studio management and automated marketing tools, Studio Barre centralized class scheduling, client profiles, online reservations, POS and administrative reporting, and replaced generic messages with branded automated emails and detailed customer reports. The result was a more efficient, real-time operation that saved staff time, improved targeted outreach, strengthened client relationships and helped preserve the studio’s warm, community-focused atmosphere.

Studio Barre

Melissa Chang

Owner