Case Study: IM=X Pilates boosts bookings and scales franchise growth with Mindbody

How Mindbody helps IM=X make marketing decisions

IM=X (Integrated Movement Xercize) is a Connecticut-based fitness franchisor founded by Elyse McNergney that offers a method-driven mix of Pilates, Barre, Cycle/Tower, personal training and more across 34 locations. As the company prepared to scale, leadership needed to preserve rigorous instructor education, broaden offerings to meet changing client preferences, and put a reliable, scalable reporting infrastructure in place to support franchise growth.

IM=X adopted Mindbody’s software—using the acquisition dashboard and app—to monitor 30/60/90-day performance, track lead sources, and replicate successful introductory offers while identifying whether studios need marketing or instruction support. The result is clearer, data-driven decision making: better lead conversion via app-driven promotions, more consistent teaching across franchises, and a scalable system to support coast-to-coast expansion.

IM=X Pilates

Lauren Fakete

President