Case Study: Jabz Boxing achieves 24-location growth and 85% mobile bookings with Mindbody

How MINDBODY Helped Jabz Become a Fitness Knockout

Jabz, a Scottsdale, AZ–based women’s boxing franchise founded by Kimberlee White, grew from a single prototype studio into 24 locations. While the concept successfully created a welcoming space for women, rapid expansion exposed operational limits: handwritten appointment books and fragmented processes couldn’t support scaling, franchise reporting, or the mobile-first booking habits of many clients.

Jabz implemented MINDBODY and a branded mobile app in 2012 to centralize scheduling, reporting and franchise management. The platform made staff and franchisee training quick, gave corporate instant visibility across all studios (including new out-of-state locations), and drove customer convenience—about 85% of bookings now come through the app—resulting in greater efficiency, stronger client engagement and continued growth.

Jabz Boxing

Kimberlee White

Co-Owner