Case Study: Happy Melon achieves rapid on‑demand growth and sustained revenue with Mindbody

How Happy Melon Studios Promotes Mental Wellness with On-Demand Classes

Happy Melon Studios is a Melbourne-based Pilates, yoga and meditation studio founded in 2015 that embeds mindfulness into every class. When COVID-19 forced the studio to close twice, leadership needed a way to keep serving clients, preserve their mental-wellness mission, and recoup lost revenue by shifting from an in-person model to a virtual one.

They built an on-demand video library using Mindbody to provide 24/7 access to meditation-focused fitness, yoga and Pilates. After launching the library, more members moved from live-only to video-inclusive plans, platform users grew 66% month-over-month (July–August 2020), video views rose nearly 98% to over 2,700 in August, and an $80/month VOD offering helped sustain revenue during closures.

Happy Melon

Simon Davey

Co-Owner