Case Study: Kika Stretch Studios achieves 14-location franchise growth and data-driven scaling with Mindbody

How Grit Grassroots Marketing, and Empowering Others Made Kika Stretch Studios a Success

Kika Stretch Studios, founded in 2011 by former professional dancer Kika Wise, grew from a 100‑square‑foot Montclair studio into a 14‑location franchise by teaching a novel assisted‑stretching service. Early on Wise faced tight budgets and the need to educate customers as the first studio of its kind, and later the COVID‑19 shutdowns threatened operations and franchisee stability.

Wise relied on grassroots marketing (think Gumby costumes and runner outreach), a one‑on‑one package model, clear franchise communication and experience-focused adaptations (mask comforts, essential oils), and a strategic partnership with Mindbody for reporting and a branded app. Those moves helped the brand recover to 2019 revenue levels, deliver some franchisees their best results during the pandemic, and provide data-driven plans to continue expanding.

Kika Stretch Studios

Kika Wise

Founder and Chief Executive Officer