Case Study: E.F.F.E.C.T Fitness achieves 80% AI-handled conversations and instant missed-call follow-up with Mindbody Messenger[ai]

How E.F.F.E.C.T Fitness uses Messenger to turn missed calls into lasting customer relationships

E.F.F.E.C.T Fitness is a physical performing arts and creative fitness studio in Atlanta that struggled to balance growing client care with an increasing volume of incoming calls. Without a virtual receptionist they began missing calls and playing phone tag, losing opportunities to build lasting relationships with members.

They deployed Messenger[ai] as an AI front desk to text missed callers, answer site questions, and chat with leads on Facebook—automating member outreach and freeing staff to focus on clients. In February 2021 the A.I. handled 80% of conversations, instantly texted back 167 missed calls with a 62% response rate, generated $289 in new sales, and saved about 8 staff hours answering FAQs.

E.F.F.E.C.T Fitness

Janelle Gibson

Manager