Mindbody
146 Case Studies
Case Study: Compass Fitness achieves revenue growth and fills more classes with Mindbody's Intro Offers and Dynamic Pricing
A Mindbody Case Study
How Compass Fitness Uses Intro Offers and Dynamic Pricing to Support Business Growth and Revenue
Compass Fitness is a Denver-based group-training studio founded in 2018 by Jillian Keaveny and Heather Lorince Harrington. Built on inclusive, high-energy classes across two locations and an online offering, the studio faced typical fitness-industry challenges: tight margins, uneven class demand (packed mornings but slow evenings), limited marketing spend, and the operational strain of growing and scaling through the pandemic.
Partnering with Mindbody, Compass adopted user-friendly tools like email campaigns, Intro Offers (three- and five-class packs) and Dynamic Pricing to drive commitment, boost revenue, and shift demand into off-peak slots. The result: stronger class retention and revenue generation, fuller schedules (with waitlists for peak times and increased evening attendance), sustained online programming, and operational support that’s helping Compass pursue future growth and potential franchising.
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Compass Fitness
Jillian Keaveny
Co-Founder