Case Study: Burn Boot Camp achieves scalable, secure cross-regional growth with MINDBODY

How Burn Boot Camp leverages MINDBODY to engage new members, securely and at scale

Burn Boot Camp is a fast-growing fitness franchise headquartered in Huntersville, NC, that expanded from local parking-lot workouts to 234 locations across 38 states. The brand’s differentiator is a one-on-one intake process that tailors training to each member, creating a challenge: how to scale that individualized experience and protect member data as the business and locations grew.

Burn Boot Camp has used MINDBODY since 2013 to solve this, integrating MINDBODY’s API into its website for a unified 14-day trial signup, location selection, cross-regional access, and centralized marketing. The platform’s scalability and PCI-compliant security let Burn maintain a consistent customer experience across locations, run promotions network-wide, keep headquarters lean, and securely manage member information as the brand expands.

Burn Boot Camp

Jason Grosso

IT Director