Case Study: Blo Blow Dry Bar achieves scalable cross-location membership management for 100+ locations with Mindbody

How Blo Blow Dry Bar Manages Memberships across 100+ Locations

Blo Blow Dry Bar, founded by Vanessa Yakobson in 2009, scaled from three Toronto salons to over 100 locations with a subscription-based Mane Squeeze membership that drives recurring revenue. Growth created operational challenges: members needed to redeem benefits at any franchise, prices had to stay consistent across regions, and corporate needed centralized visibility into location performance.

Blo deployed Mindbody’s Booker and Marketing Suite to manage memberships centrally, push programs to individual locations, and monitor scheduling, capacity, and sales in real time. Automated post-service messaging captures feedback and reviews tied to specific services, enabling quick issue resolution and stronger online presence. The outcome is consistent brand experience and cross-location membership flexibility, improved coaching and oversight of franchisees, and increased customer engagement and reviews.

Blo Blow Dry Bar

Vanessa Yakobson

Chief Executive Officer