Case Study: Athletic Republic achieves a streamlined, data-driven athlete experience with Mindbody

How Athletic Republic Built a Brand on Technology

Athletic Republic is a science-backed sports performance brand (founded 1990) with 85 franchises that faced sudden disruption when COVID-19 canceled competitive seasons. The pause created both a surge of new adult customers and an urgent need to accelerate planned marketing, franchise expansion and a more connected customer experience—all while maintaining operations and keeping staff employed.

Athletic Republic implemented Mindbody to create an end‑to‑end user experience—online intake and booking, virtual training and centralized data capture—so it could track athlete performance and streamline communications. The platform helped guarantee a consistent experience for every client, supported 4,000 first‑time athletes between April and August 2020, accelerated growth initiatives and improved the company’s ability to measure and demonstrate athlete improvement.

Athletic Republic

Charlie Graves

Chief Executive Officer