Case Study: HILI Fitness grows 65% and scales to 8 studios with Mindbody

HILI Fitness grows 65% and scales to 8 studios with Mindbody

HILI Fitness, a women-owned Pilates studio in Orlando, faced the challenge of managing rapid growth from its garage-born beginnings. Founder Ailsa Navarro needed a comprehensive platform to run her expanding business operations seamlessly. She turned to the vendor Mindbody for its all-in-one business management software based on positive recommendations and her own prior experience.

With Mindbody, HILI Fitness implemented tools for booking, automated client reminders, promotional offers, integrated marketing, and detailed reporting. The solution included real-time phone support and a partnership with ClassPass to fill classes and drive revenue. As a result, the brand grew over 65% using Mindbody alone, now operates eight studios with six more opening, and generates 25-30% of its revenue through ClassPass. Mindbody provided the essential technology and support foundation for this scalable success.

HILI Fitness