Case Study: FIRE Fitness Camp achieves rapid franchise growth and data-driven operations with Mindbody

FIRE Fitness Camp Stays Customer-First Through Very Rapid Growth

FIRE Fitness Camp, a Wisconsin-based franchise with 25 locations, partnered with Mindbody from day one and experienced rapid expansion—becoming the fourth fastest-growing franchise in the U.S. in 2021. As locations multiplied, the company faced a flood of data and needed enterprise-level reporting to maintain a consistent, customer-first experience across franchisees.

Mindbody provided customizable real-time dashboards and recurring-payment analytics that gave leaders and franchisees clear, actionable metrics to standardize operations and drive growth. The results in 2021 included a 30% increase in successful autopays, 37% higher gross merchandise value, 56% more client visits, 5.3K first-time visitors and $3.5M in autopay revenue.

FIRE Fitness Camp

Hans Hartleben

Founder and CEO