Case Study: Outlaw FitCamp achieves faster franchise growth and major time savings with Mindbody

Finding a Strategic Partner in Mindbody Outlaw FitCamp

Outlaw FitCamp is a boutique fitness franchise founded in 2014 in Flower Mound, Texas, known for its intimate “jail cell” training stations, 30-minute multi‑modality classes, and a focus on quality over scale. As the business expanded from four to seven locations and pushed to grow its franchise footprint, leadership needed a strategic partner to replace manual spreadsheets, streamline operations, and support scalable scheduling and franchise management.

Mindbody provided that partner by consolidating scheduling, website integration, reporting, and automation into a single portal, plus ongoing strategic support. The result: major time savings, clearer insights into their market and operations, improved customer experience and trainer coordination, and a more scalable franchise model that lets Outlaw focus on growth rather than administrative work.

Outlaw FitCamp

Jesse James Leyva

Founder