Case Study: Ebb&Flow Yoga achieves full classes and streamlined bookings with Mindbody

Ebb&Flow had the desire, MINDBODY provided the know-how

Ebb&Flow is a design-led yoga, Pilates, and barre studio in Farnham, England, founded by mother and daughter Jill and Katy Simpson. After 18 months of planning—combining Katy’s teaching background with Jill’s hospitality and entrepreneurial experience—the pair faced the challenge of entering an unfamiliar market and building a financially sustainable, “smart” studio that would stand out and attract clients.

They partnered with MINDBODY for industry insight and software support, worked with a London sales specialist, toured successful European studios, and completed MINDBODY training before opening. Together with key hires (a creative director and studio manager) and a branded app plus web integrations for easy booking, Ebb&Flow quickly became a tech-enabled, attractive space with strong demand and a waitlist for classes, positioning the business for continued growth.

Ebb&Flow Yoga

Jill Simpson

Owner