Case Study: DDunc Athletics scales from garage studio to growth-ready business with Mindbody

DDunc Athletics grows from a 500-square-foot garage to a 3,400-square-foot studio with Mindbody

DDunc Athletics, a personal training studio founded by a former Orangetheory regional head coach, faced the challenge of scaling its operations beyond a garage-based side hustle. The founder needed a robust system for scheduling, capacity management, and detailed business analytics to support growth, having outgrown the limitations of simpler payment processors like Square. They turned to the vendor Mindbody for its business management software.

Mindbody provided the advanced systems needed for scalable growth, including class scheduling tailored to group training, multi-zone capacity management, and integrated reporting and payroll. This solution enabled DDunc Athletics to transition from a 500-square-foot garage to a 3,400-square-foot studio, growing its client base from 25 to 60 within a year. The founder credits Mindbody as the foundational system that powers operations and will support future expansion to multiple locations.

DDunc Athletics