Mindbody
146 Case Studies
Case Study: CrossFit 206 achieves 12.2% revenue growth and 63% client return rate with MINDBODY
A Mindbody Case Study
Crossfit 206 - Customer Case Study
CrossFit 206 is a Seattle gym owned by Fran Mason and Tom Whalen that grew from six founding clients in 2009 to over 100 members. Their primary challenges were attracting new students, keeping class sizes manageable due to limited space, and improving retention.
They implemented MINDBODY software—online booking, automated follow-up emails, and a wait-list—to enforce class limits, fill cancellations, and stay in touch with visitors. As a result 86% of clients now book online, year-over-year revenue increased 12.2%, and 63% of visitors return.
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Crossfit 206
Fran Mason
Owner