Case Study: Mighty Pilates achieves stronger customer retention and increased revenue with Mindbody

Conquering Customer Retention with Mindbody Mighty Pilates

Mighty Pilates is a San Francisco–based Pilates studio founded in 2009 with three locations, offering high‑energy, small reformer classes (max nine) focused on a personalized client experience. Despite strong walk‑in interest, founder Cricket Wardein faced customer churn, the need to improve cost‑per‑client and one‑more‑visit metrics, and the challenge of monitoring feedback and KPIs across multiple studios.

By adopting Mindbody’s Marketing Suite and app—auto‑renew memberships, targeted automated email flows (100+ messages based on visit frequency and spend), in‑app ratings and mobile KPI dashboards—Mighty Pilates automated renewals, drove repeat visits and responded to feedback in real time. The outcome: less time spent chasing renewals, increased revenue and bookings via the Mindbody network, clearer cost‑per‑customer insights, and stronger retention and client satisfaction across all locations.

Mighty Pilates

Cricket Wardein

Founder