Case Study: ConfiDance Fitness achieves rapid class growth and builds a supportive community with Mindbody

ConfiDance Fitness - Customer Case Study

ConfiDance Fitness is a San Francisco–based dance studio founded in 2015 by former NBA dancer Shonna Chiles that offers creative, Beyoncé‑inspired, competition‑free classes for adults. The studio quickly outgrew its space—Chiles’s first class grew from 11 to 50 students in a month—and faces ongoing capacity constraints and the challenge of acquiring new customers and bringing the class experience to more students, especially after Chiles relocated to Oklahoma City.

To expand reach without losing the studio’s community feel, Chiles now flies back monthly to teach, and she runs pop‑up events and brand partnerships (including lingerie collaborations and choreography days that end in video shoots) to attract new students. Those tactics have sustained strong demand and community growth, tapping into a nationwide trend—dance fitness is the top fitness class for regular exercisers—and keeping ConfiDance a popular, confidence‑building destination.

ConfiDance Fitness

Shonna Chiles

Owner