Case Study: Fitness Playground achieves sustained community engagement and near-full reopening with Mindbody

Community is Key to Fitness Playground’s Sustained Success

Fitness Playground, a Sydney-based group training brand that grew from a single bootcamp into multiple gyms with thousands of members, faced a major challenge when COVID-19 forced long-term closures. The company’s core need was to keep its community engaged, protect staff jobs, and sustain revenue while members couldn’t attend in person.

Fitness Playground moved quickly to virtual offerings—creating Virtual Playground (100+ on-demand videos in 10 days), running creative online events like a costumed “Lift Your Mood” workout, and pausing memberships while offering options to continue payments or access free “FP Support.” Those choices and strong communication preserved revenue from about 25% of members, enabled a near-full reopening with classes booked up, and left the team better prepared for future disruptions.

Fitness Playground

Justin Ashley

Chief Executive Officer & Founder