Case Study: Cambridge Athletic Club boosts revenue by $290K, raises retention to 79% and gains 100+ members with MINDBODY

Cambridge Athletic Club - Customer Case Study

Cambridge Athletic Club, a multi-location fitness club in Cambridge, MA, faced limits from its old server-based software: staff couldn’t access data remotely, members couldn’t book classes online, and there was no simple way to track customer notes or manage multiple sites efficiently. Membership Operations Director Carla Schneckenburger needed a flexible, centralized system to support growth and improve member service.

By switching to MINDBODY’s cloud-based gym management software, CAC enabled online booking, remote access, contact logs, program-level monitoring and automated billing. In one year the club increased revenue by over $290,000 (≈10%), raised retention to 79.8%, added 104 new members, and moved to automated monthly billing (now ~65.8% of revenue), while streamlining operations and improving the member experience.

Cambridge Athletic Club

Carla Schneckenburger

Membership Operations Director