Case Study: Burnin’ By Ray achieves personalized, data-driven training and improved member results with MINDBODY's FitMetrix

Burnin’ By Ray offers a personalized approach to fitness with FitMetrix

Burnin’ By Ray is a two-location "ungym" in Boston that delivers personalized, group-based fitness by combining advanced equipment with experienced instructors. Their challenge was turning abundant fitness data—like body composition, metabolic rate and heart rate—into clear, individualized guidance so members understand what the metrics mean and how to use them to improve.

By integrating FitMetrix with Bod Pod assessments and heart-rate monitors, trainers get a complete, real-time picture of each member and build tailored programs (workouts, stretches and nutrition). The data-driven approach helps members find their ideal "burn flow" heart-rate zone for better performance and recovery, increases member education and engagement, and differentiates Burnin’ By Ray from generic workout options.

Burnin’ By Ray

Rich Rowland

Executive Director