Case Study: Bodyworks DW keeps clients engaged with virtual self-care during COVID-19 with Mindbody

Bodyworks DW - Customer Case Study

Bodyworks DW is a single-location wellness studio in New York City with more than 20 massage therapists. When owner David Weintraub closed the studio on March 17 due to COVID-19, the team faced the sudden loss of touch-based services and the challenge of staying connected to long-term clients and sustaining the business.

Within days they launched virtual self-care appointments on Zoom (starting March 21), using therapists’ usual post-session homework—stretches, breathing, jaw-release and improvised self-stretch techniques—to guide clients remotely. The sessions have eased client pain and anxiety, kept therapists engaged and connected, and, while not yet a major revenue source, have provided meaningful support and a service model the studio expects to continue after the pandemic.

Bodyworks DW

David Weintraub

Owner