Case Study: BODYROK achieves growth and expansion with Mindbody

BODYROK x Mindbody – A Partnership Built on Growth

BODYROK, a boutique fitness brand founded in 2012 with 28 locations, needed a reliable technology partner to support online sign-ups, point-of-sale, marketing, and expansion as it grew into franchising. The company chose Mindbody early on for its fitness-industry expertise and strong support, and later relied on Mindbody’s platform to help manage growth across its studios and franchisees.

Mindbody implemented Marketing Suite, reporting and analytics, and other integrated tools that gave BODYROK a single platform for campaigns, performance tracking, and business insights. The result was simpler marketing execution, real-time visibility into attendance, revenue, and feedback, and lower messaging costs than BODYROK’s previous solution, helping the company save money while scaling more efficiently.

BODYROK

Jakob Irion

CEO and Co-Founder