Case Study: Black Label Yoga achieves 140% revenue growth and 46% recurring revenue with MINDBODY

Black Label Yoga - Customer Case Study

Black Label Yoga, a studio in Gladbeck, Germany founded by Nina Arndt and Michael Klumpp in 2013, needed a way to organize day-to-day operations: tracking sales, attendance and inventory, taking payments, and offering online booking so they could manage growth and keep customers happy.

They implemented MINDBODY’s cloud platform—using its dashboard and reports, AutoPay recurring billing, real-time online scheduling and the MINDBODY Connect app—which streamlined management and boosted revenue predictability. Results after one year: 140% revenue growth (2013–2014), 46% of revenue from recurring payments, a €4,455 monthly boost from AutoPay, and a 55% member retention rate.

Black Label Yoga

Nina Arndt

Owner