Case Study: Bindi Yoga achieves streamlined operations and scalable growth with Mindbody

Bindi Yoga - Customer Case Study

Bindi Yoga, a Lynnwood, WA studio founded in 2011 by mother-daughter team Michelle Marshall and Susan Rennert, faced the challenge of balancing a close family relationship with running a public-facing business. To avoid interpersonal friction and negative customer perceptions, they established rules like not being in the studio at the same time and needed a way to coordinate operations remotely while keeping the studio feeling unified.

They implemented MINDBODY software to handle reporting and business tasks offsite, maintained constant communication by phone and text, and attended MINDBODY University and hired a certified consultant for guidance. The result: smoother operations, a tightly knit community of volunteers and loyal students, steady growth since opening, and plans to expand to a second location.

Bindi Yoga

Susan Rennert

Bindi Yoga