Case Study: Barre & Soul achieves multi-location growth and stronger community with MINDBODY

Barre & Soul - Customer Case Study

Barre & Soul is a Boston-based barre studio founded by Andrea Isabelle Lucas in 2013 that has grown into a multi-location business, offering classes, instructor certification, and a clothing line. Rooted in a mission to build confidence and community, the company faced the challenge of scaling operations across four New England sites while preserving its culture and getting clear visibility into studio performance and first-visit conversion rates.

To solve this, Barre & Soul adopted MINDBODY’s fitness software and reporting tools, giving Lucas a cockpit-style view of each location so she can compare metrics like first visits, class-pack conversions, and memberships. Those insights have improved operational oversight, helped sustain the studio’s community-focused culture as it grows, and supported ongoing business decisions without sacrificing the brand’s mission.

Barre & Soul

Andrea Isabelle Lucas

Founder