Case Study: AURA Sauna Studio grows from launch to expansion with Mindbody and ClassPass

AURA Sauna Studio adds 70 clients in 2 weeks with Mindbody

AURA Sauna Studio, a wellness business founded by a mother-daughter duo in Pittsburgh, needed a platform to support the launch and growth of their new infrared sauna studio. They sought a solution that would provide immediate visibility and access to a broad audience without a significant initial investment in traditional marketing. They chose the vendor Mindbody for its strong brand recognition and the instant visibility offered through the Mindbody app.

Mindbody provided the tools for AURA to manage daily operations, including client check-ins and appointments, while its integrated Marketing Suite was later used for email campaigns. The platform's analytics helped inform business decisions. Furthermore, integrating with ClassPass drove significant new client acquisition, with campaigns bringing in nearly 90 new clients across two locations in a two-week period and increasing visit volume by 26%. This strategy contributed to AURA winning a "Hidden Gem" award from ClassPass, and Mindbody remains central to their plans for future expansion.