Case Study: Ananya Spa achieves sustained customer engagement during COVID-19 with Mindbody

Ananya Spa - Customer Case Study

Ananya Spa is a single-location Seattle spa founded in 2002. Owner Julie Becker had just launched a new logo, website, and social strategy in January and planned to ramp up social campaigns in March—then COVID-19 forced the spa to close, leaving her to figure out how to stay connected to customers and support employees during the shutdown.

Becker shifted ad spend to organic content, posting daily Instagram updates that mixed inspirational messages, educational tips (like hand-washing guidance), skincare routines, product recommendations, and local community information. The approach kept the spa visible and engaged with clients throughout the pandemic, positioned Ananya to welcome returning and new customers when restrictions eased, and capitalized on a surge in online attention.

Ananya Spa

Julie Becker

Owner