Case Study: 202strong builds a hybrid fitness business with Mindbody

202strong grows Strongline to 65 members with Mindbody

The customer, 202strong, a fitness business in Washington, D.C., faced the challenge of continuing operations after the COVID-19 pandemic forced the closure of its gyms. Founder Maddie Watkins needed to adapt her equipment-centric workouts for a virtual format accessible to members with limited space and no gear, all while finding a way to eventually bring classes back in-person safely. To manage this shift, 202strong utilized the services of vendor Mindbody.

Mindbody provided the integrated software solution that powered 202strong's new hybrid business model. This allowed the business to seamlessly offer virtual on-demand memberships through its Strongline platform and manage bookings for large outdoor classes held at Audi Field stadium. The results were significant, including the growth of a new virtual membership base of approximately 65 members through word-of-mouth and an expanded reach with attendees joining from other states and continents. The creativity supported by Mindbody's technology helped 202strong successfully navigate the challenges of the pandemic.

202strong