Case Study: The Lighting Outlet achieves stronger growth and a premium digital experience with MindArc

The Lighting Outlet boosts Australia ROAS to 8.8 with MindArc

The Lighting Outlet partnered with MindArc to overcome challenges of plateauing digital growth, an outdated website experience, and an inefficient Shopify backend in a competitive market. They sought to elevate their brand and streamline operations.

MindArc implemented a comprehensive solution involving a website re-theme using ArcTheme and a backend Shopify overhaul, paired with a digital marketing transformation through REP. including Klaviyo automation. Results included significantly improved site performance, a Google Ads ROAS of 8.8 in Australia and 12 in New Zealand, and email campaigns driving 10% of total sales in Australia, demonstrating substantial growth.

The Lighting Outlet