Case Study: Strand boosts checkout conversions with MindArc

Strand boosts checkout reach by 70% with MindArc

Strand, a leading retailer of travel luggage and accessories in Australia and New Zealand, faced eCommerce challenges including a lengthy and frustrating checkout process that led to abandoned carts. To improve the overall customer experience and adapt to growing online demand, they partnered with the vendor MindArc for a digital transformation.

MindArc implemented Shopify's Checkout Extensibility for Strand, focusing on a One-Page Checkout and integrating inventory from over 230 stores for accurate Click & Collect. The vendor also enabled streamlined payment options and improved site search. This solution led to a 70% increase in customers reaching checkout, a 35% boost in conversions, and a 24% rise in items added to cart, significantly enhancing online sales and customer experience.

Strand