Case Study: Maggie Beer Holdings boosts SEO and customer experience with MindArc's Shopify Plus migration

Maggie Beer Holdings boosts traffic 47% with MindArc

Maggie Beer Holdings faced challenges with a rigid, outdated e-commerce platform that limited their ability to showcase products, manage multiple brand sites efficiently, and maintain a large recipe archive that drove organic traffic. Their clunky search and scattered customer data hindered the customer experience. MindArc partnered with them to address these issues.

MindArc executed a Shopify Plus migration, implementing a custom ArcTheme framework for efficient multi-brand management and integrating Searchspring for enhanced search. They used Shopify Meta Objects to structure the recipe archive, simplifying updates and boosting SEO. The results included a 47% increase in traffic, a 33% rise in transactions, and a 46% growth in mobile add-to-carts, alongside significantly reduced admin overhead for the Maggie Beer Holdings team.

Maggie Beer Holdings